Preface
Acknowledgements
Plan of the book
Innovation management
Innovation management : an introduction
National systems of innovation and entrepreneurship
Technology diffusion and markets
Managing innovation within firms
Operations and process innovation
Managing intellectual property
Managing organisational knowledge
Strategic alliances and networks
Management of research and development
Managing r&d projects
Open innovation and technology transfer
Business models
Product and brand strategy
New product development
New service innovation
Market research and its influence on new product development
Managing the new product development process
References
Further reading
Index

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Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin

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Personen: Trott, Paul

Standort: BSP

Schlagwörter: Innovationsmanagement Produktentwicklung