Fitzgerald, Eugene
Inside real innovation how the right approach can move ideas from R&D to market - and get the economy moving
Buch

This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.


Dieses Medium ist verfügbar und kann daher nicht vorgemerkt werden. Besuchen Sie uns gerne, um dieses Medium auszuleihen.

Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin


Weiterführende Informationen


Personen: Fitzgerald, Eugene Wankerl, Andreas Schramm, Carl

Standort: BSP

Schlagwörter: USA Technischer Fortschritt Innovationsdiffusion Wirtschaftliche Anpassung

Fitzgerald, Eugene ¬[Verfasser]:
Inside real innovation : how the right approach can move ideas from R&D to market - and get the economy moving / Eugene Fitzgerald ; Andreas Wankerl ; Carl Schramm. - Singapore ;Hackensack, NJ : World Scientific, 2011. - XII, 233 Seiten : graphische Darstellungen
ISBN 978-981-4327-98-5 Festeinband : EUR 79.00

Zugangsnummer: 00007049 - Barcode: 2-9394144-8-00008533-5
Allgemeine Betriebswirtschaftslehre - Signatur: QP 210 F553 - Buch