This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
Personen: Easterby-Smith, Mark Jaspersen, Lena J. Thorpe, Richard Valizade, Danat
Standort: BSP
Easterby-Smith, Mark ¬[Verfasser]:
Management and business research / Mark Easterby-Smith, Richard Thorpe, Lena J. Jaspersen, Danat Valizade. - Seventh edition. - Los Angeles; London; New Delhi; Singapore; Washington DC; Melbourne : SAGE Publications, 2021. - 470 Seiten : Illustrationen; graphische Darstellungen
ISBN 978-1-5297-3452-2 Festeinband : EUR 159.95
Allgemeine Betriebswirtschaftslehre - Signatur: QP 110 E13-05 (7) - Buch