An exploration of the trademark: its history, development, style and relevance.
This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.
An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
Weiterführende Informationen
Personen: Mollerup, Per
Standort: BSP
Mollerup, Per:
Marks of excellence : the history and taxonomy of trademarks / Per Mollerup. - London : Phaidon Pr., 2007. - 240 Seiten
ISBN 978-0-7148-3838-0 kartoniert : EUR 39.95
Medien- und Kommunikationswissenschaften, Kommunikationsdesign - Signatur: AP 15360 M726 - Buch