This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
Weiterführende Informationen
Serie / Reihe: Palgrave Master Series
Personen: Jackson, Tim Shaw, David
Standort: BSP Drontheimer
Jackson, Tim [Verfasser]:
Mastering fashion marketing / Tim Jackson ; David Shaw. - Basingstoke ¬[u.a] : Palgrave Macmillan, 2009. - XVIII, 376 Seiten : graphische Darstellung. - (Palgrave Master Series)
ISBN 978-1-4039-1902-1 kartoniert : EUR 32.95
Allgemeine Betriebswirtschaftslehre - Signatur: QP 600 J12-01 - Buch