Ariely, Dan [Verfasser]:
Predictably irrational : revised and expanded edition : the hidden forces that shape our decisions / Dan Ariely. - New York : Harper, 2010. - XX, 348 Seiten : Illustrationen. - An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
ISBN 978-0-06-201820-5 kartoniert : EUR 8,75