Lee, Nancy R.
Social marketing behavior change for social good
Buch

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.

Successful social marketing holds the power to change the world.

For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.


Dieses Medium ist verfügbar und kann daher nicht vorgemerkt werden. Besuchen Sie uns gerne, um dieses Medium auszuleihen.

Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin


Personen: Kotler, Philip Lee, Nancy R.

Standort: BSP

Schlagwörter: Verhalten Verbraucherverhalten Strategie Intervention Wandel Soziomarketing

Lee, Nancy R. [Verfasser]:
Social marketing : behavior change for social good / Nancy R. Lee; Philip Kotler. - 6. Auflage. - Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne : SAGE, 2020. - 618 Seiten : Illustrationen, graphische Darstellungen
ISBN 978-1-5443-7186-3 kartoniert : EUR 93,50

Zugangsnummer: 00008128 - Barcode: 2-9394144-8-00017405-3
Allgemeine Betriebswirtschaftslehre - Signatur: QP 650 L479-03 (6) - Buch