Lynch, Richard
Strategic Management
Buch

New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure.
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.

Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.

Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice


Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin
1 Bibliothek der BSP Berlin, Berlin
1 Bibliothek der BSP Berlin, Berlin


Weiterführende Informationen


Personen: Lynch, Richard

Standort: BSP

Schlagwörter: Strategisches Management Nachhaltigkeit Organisationsstruktur Analyse Businessstrategie Implementationsprozess

Lynch, Richard ¬[Verfasser]:
Strategic Management / Richard Lynch. - 9. Auflage. - Los Angeles [u.a.] : Sage, 2021. - XXV,739 Seiten : Illustrationen, graphische Darstellungen
ISBN 978-1-5297-5824-5 kartoniert : EUR 66,35

Zugangsnummer: 00000412 - Barcode: 2-9394144-8-00014936-5
Allgemeine Betriebswirtschaftslehre - Signatur: QP 320 L987-03 (9) - Buch