Sauberschwarz, Lucas
The Corporates Strike Back How Large Companies Win the Innovation Race Against Disruptive Start-ups
Buch

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.


Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin
1 Bibliothek der BSP Berlin, Berlin


Personen: Sauberschwarz, Lucas Lysander Weiss Lynn Urch C

Standort: BSP

Schlagwörter: Innovation Start Up Corporation 5C process Efficient Corporations

Sauberschwarz, Lucas ¬[Verfasser]:
The Corporates Strike Back : How Large Companies Win the Innovation Race Against Disruptive Start-ups / Lucas Sauberschwarz, Lysander Weiss. - 1. Auflage. - Cham : Springer, 2022. - XV, 197 Seiten : graphische Darstellungen
ISBN 978-3-030-79113-1 kartoniert : EUR 80.24

Zugangsnummer: 00001774 - Barcode: 2-9394144-8-00015146-7
Wirtschaftstheorie, einschließlich Geldtheorie - Signatur: QC 344 S255-01 - Buch