The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design
Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies.
The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.
The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.
In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools--such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map--enable readers to understand how to design invincible companies.
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
Serie / Reihe: Strategyzer
Personen: Pigneur, Yves Osterwalder, Alexander Smith, Alan Etiemble, Frederic Wegberg, Jordan T. A. Papadakos, Trish White, Chris
Standort: BSP Drontheimer
Osterwalder, Alexander [Verfasser]:
The invincible company : dieses Buch ist Ihr Guide zu den besten Geschäftsmodellen der Welt : nutzen Sie es, um Ihr Ideen-Portfolio aufzufrischen und sich neu zu erfinden : so schaffen Sie eine Kultur der Innovation und Transformation, die Ihr Unternehmen unbesiegbar macht / Alexander Osterwalder ; Frederic Etiemble ; Yves Pigneur ; Alan Smith ; Jordan T. A. Wegberg ; Chris White ; Trish Papadakos. - Frankfurt ; New York : Campus Verlag, 2020. - XIII, 377 Seiten : Illustrationen, graphische Darstellungen. - (Strategyzer)
ISBN 978-1-119-52396-3 kartoniert : 34.95 (DE)
Allgemeine Betriebswirtschaftslehre - Signatur: QP 210 O85-b-01 - Buch