Gannon, Martin J.
Understanding global cultures metaphorical journeys through 34 nations, clusters of nations, continents, & diversity
Buch

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.


Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin
1 Bibliothek der BSP Berlin, Berlin
3 Business & Law School - Campus Hamburg, Hamburg


Personen: Gannon, Martin J. Pillai, Rajnandini

Standort: BSP

Schlagwörter: Kulturelle Identität Kulturvergleich Nation

Gannon, Martin J. [Verfasser]:
Understanding global cultures : metaphorical journeys through 34 nations, clusters of nations, continents, & diversity / Martin J. Gannon; Rajnandini Pillai. - 6., Auflage. - Los Angeles : sage, 2016. - XXVIII, 646 Seiten : Illustrationen
ISBN 978-1-4833-4007-4 kartoniert : EUR 91.85

Zugangsnummer: 00006199 - Barcode: 2-9394144-8-00007155-0
Spezielle Soziologien - Signatur: MS 1200 G198-01 - Buch