Cialdini, Robert B.
Influence the psychology of persuasion
Buch

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.


Dieses Medium ist verfügbar und kann daher nicht vorgemerkt werden. Besuchen Sie uns gerne, um dieses Medium auszuleihen.

Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin


Personen: Cialdini, Robert B.

Standort: BSP

Schlagwörter: Massenmedien Psychologie Verhalten Beeinflussung Verhaltensmodifikation

Cialdini, Robert B. [Verfasser]:
Influence : the psychology of persuasion / Robert B. Cialdini. - überarbeitete Auflage. - New York, NY : Harper, 2009. - XIV, 320 Seiten : Illustrationen
ISBN 978-0-06-124189-5 kartoniert : EUR 17.50

Zugangsnummer: 00005143 - Barcode: 2-9394144-8-00011825-5
Sozialpsychologie - Signatur: CV 3500 C565-a - Buch