Skilton, Mark
Building the digital enterprise a guide to constructing monetization models using digital technologies
Buch

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.


Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin
3 MSH Medical School Hamburg, Hamburg


Weiterführende Informationen


Serie / Reihe: Business in the digital economy

Personen: Skilton, Mark

Schlagwörter: Strategisches Management Digitalisierung Geschäftsmodell Digitale Transformation Digital Business Digitales Ökosystem digitale Wirtschaft

Skilton, Mark:
Building the digital enterprise : a guide to constructing monetization models using digital technologies / von Mark Skilton (Professor of Practice, Warwick Business School, UK). - Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015. - xli, 230 Seiten : Illustrationen. - (Business in the digital economy)
ISBN 978-1-137-47770-5

Zugangsnummer: 00022048 - Barcode: 2-9184204-4-00019013-8
Allgemeine Betriebswirtschaftslehre - Signatur: QP 340 S628-01 - Buch