Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.
This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Medium erhältlich in:
2 Business & Law School - Campus Hamburg,
Hamburg
Weiterführende Informationen
Serie / Reihe: The McGraw-Hill series economics
Personen: Prince, Jeff Baye, Michael R.
Baye, Michael R. [Verfasser]:
Managerial economics and business strategy / Michael R. Baye (Bert Elwert Professor of Business Economics & Public Policy, Kelley School of Business, Indiana University), Jeffrey T. Prince (Professor of Business Economics & Public Policy, Harold A. Poling Chair in Strategic Management, Kelley School of Business, Indiana University). - Tenth edition, international student edition. - New York : McGraw Hill, 2022. - xxviii, 544 Seiten : Illustrationen; Diagramme. - (The McGraw-Hill series economics). - Index Seiten 530-544
ISBN 978-1-266-07101-0
Allgemeine Betriebswirtschaftslehre - Signatur: QP 320 B357-01 (10) - Buch