In the last years, the so called "Sinus-Milieus" have become a popular way of targeting sociological groups for marketing purposes. In 2013, two Protestant churches in Southern Germany published the study "Br³cken und Barrieren" (bridges and barriers) on the transitions from confirmation time towards an involvement in Christian youth work. For this study the Sinus Institute asked 72 teenagers in oral interviews about their views on values, faith and especially youth work. The article develops a critical perspective on the empirical methodology of the Sinus Institute in general and in respect of a number of specific questions. The author points out that the lack of transparency in the work of the Sinus institute raises doubts about the scientific basis of this research. He recommends a more critical and scientific approach for further usages of the "Sinus Milieus".

---

---

Serie / Reihe: Inklusive Bildung als evangelische Verantwortung

Personen: Ilg, Wolfgang

Schlagwörter: Konfirmandenarbeit Kirchliche Jugendarbeit Empirie Sinus-Milieu-Studie

Interessenkreis: Religionspõdagogik