A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for.

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Serie / Reihe: Always learning

Personen: Bovée, Courtland L. Thill, John V.

Standort: BSP

Schlagwörter: Führung Marketing Organisation Entrepreneurship Motivation Finanzierung Führungstheorie Human Resources Accounting