With the media's increasing weight on public opinion, a positive public image has become an integral part of management and a vital factor in business success-especially in the fashion industry. This textbook will deliver a practical approach to the world of public relations and image management, with in-depth case studies featuring prominent apparel and textile companies. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, principles and concepts are placed in context of what the student will actually do in the business world. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

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Personen: Perlman, Sar S. Sherman, Gerald J.

Standort: BSP

Schlagwörter: Einführung Öffentlichkeitsarbeit Mode Bekleidungsindustrie Textilhandel