Guidolin, Mariangela
Innovation Diffusion Models Theory and Practice
Buch

Innovation Diffusion Models Understand innovation diffusion models and their role in business success

Innovation diffusion models are statistical models that predict the medium- and long-term sales performance of new products on a market. They account for numerous factors that contribute to the life cycle of a new product and are subject to continuous reassessment as markets transform and the business world becomes more complex. In a modern market environment where product life cycles are becoming ever shorter, the latest innovation diffusion models are essential for businesses looking to perfect their decision-making processes.

Innovation Diffusion Models: Theory and Practice provides a comprehensive and up-to-date guide to these models and their potential to impact product development. It focuses on the latest product diffusion models, which combine time series analysis with nonlinear regression techniques to create increasingly refined predictions. Its combination of mathematical theory and business practice makes it an indispensable tool across many sectors of industry and commerce.


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Personen: Guidolin, Mariangela

Standort: BSP

Schlagwörter: Innovation Angewandte Mathematik Diffusion

QP 210 G948

Guidolin, Mariangela [Verfasser]:
Innovation Diffusion Models : Theory and Practice / Mariangela Guidolin. - 1st edition. - Newark : John Wiley & Sons, Incorporated, 2023. - 227 Seiten : graphische Darstellungen
ISBN 978-1-119-75620-0 Festeinband : EUR 84,64

Zugangsnummer: 00010755 - Barcode: 2-9394144-8-00019825-7
Allgemeine Betriebswirtschaftslehre - Buch