Dibb, Sally
Marketing essentials
Buch

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical.

Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.

Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Dieses Medium ist 2 Mal vorhanden. Klicken Sie auf Medienstatus anzeigen, um die Verfügbarkeit des Mediums zu prüfen.

Personen: Dibb, Sally Simkin, Lyndon

Standort: BSP

Schlagwörter: Einführung Marketing

QP 600 D543-01 (2)

Dibb, Sally ¬[Verfasser]:
Marketing essentials / Sally Dibb ; Lyndon Simkin. - 2. Auflage. - Hampshire [u.a.] : Cengage Learning, 2013. - XV, 521 Seiten : Illustrationen, grafische Darstellungen
ISBN 978-1-4080-7368-1 kartoniert : EUR 56.75

Zugangsnummer: 00005334 - Barcode: 2-9394144-8-00005730-1
Allgemeine Betriebswirtschaftslehre - Buch