The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Serie / Reihe: Always learning
Personen: Kotler, Philip Keller, Kevin Lane
Standort: BSP
QP 600 K87-d-07 (15)
Kotler, Philip [Verfasser]:
Marketing management / Philip Kotler ; Kevin Lane Keller. - 15. Auflage. - Boston : Pearson, 2016. - 714 Seiten : Illustrationen. - (always learning). - Wasserschaden
ISBN 978-1-292-09262-1 kartoniert : EUR 89,95
Allgemeine Betriebswirtschaftslehre - Buch