Schein, Edgar H.
The corporate culture survival guide culture, change, leadership
Buch

Effective, sustainable cultural change requires evolution, not disruption The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of 'culture' down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success-or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings, and has been updated with new coverage of globalization, technology, and managerial competencies. You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a best-case-scenario outcome. Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures.

Corporate culture begins with the founder, and evolves-or not-over time. Is your culture working for or against your organization? How can it be optimized? This book separates the truth from the nonsense to provide real-world guidance on initiating and managing cultural change.

Understand when to assess your culture, and how to do it objectively
Learn how cultures evolve and change over time, for better or worse
Discover the reality of multiculturalism amidst the rise of globalization
Evolve your culture to more effectively serve your organization

Each of us is a part of many cultures-what you do, where you live, where you grew up, what you enjoy, how you live; in the workplace, many different people with many different cultures come together toward a common goal-will these cultures clash or synergize? The Corporate Culture Survival Guide shows you how to create an overarching corporate culture that gets everyone on the same page to drive your organization's success.


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Personen: Schein, Edgar H. Schein, Peter

Standort: BSP

Schlagwörter: Unternehmenskultur Unternehmensentwicklung Organisationskultur

QP 342 S319-c (3)

Schein, Edgar H. [Verfasser]:
The corporate culture survival guide : culture, change, leadership / Edgar H. Schein, Peter A. Schein. - 3rd edition. - Hoboken, New Jersey : John Wiley & Sons Inc, 2019. - xviii, 232 Seiten : Illustrationen, graphische Darstellungen. - First edition published 1999, JosseyBass, San Francisco, California. - Revised edition published 2009, John Wiley & Sons, Inc.
ISBN 978-1-119-21228-7 Festeinband : EUR 28,89

Zugangsnummer: 00008191 - Barcode: 2-9394144-8-00017777-1
Allgemeine Betriebswirtschaftslehre - Buch