Koelzer, Tim
Upstream Marketing unlock growth using the combined principles of insight + identity + innovation
Buch

Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing-the process of identifying and fulfilling customer needs-by drawing on three core principles of insight, identity, and innovation.

This book will appeal to business owners looking to find the principles, tools, and techniques that will help them improve their organization proactively, instead of reactively. The book includes a deep dive review of seven profile companies, breaking down the values and principles that make them great. The authors also draw examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can make a huge difference in the health of a business.


Dieses Medium ist verfügbar und kann daher nicht vorgemerkt werden. Besuchen Sie uns gerne, um dieses Medium auszuleihen.

Personen: Koelzer, Tim Kurth, Kristin

Standort: BSP

Schlagwörter: Management Marketing Betriebswirtschaft

QP 230 K77

Koelzer, Tim [Verfasser]:
Upstream Marketing : unlock growth using the combined principles of insight + identity + innovation / Tim Koelzer ; Kristin Kurth. - Austin : Greenleaf, 2021. - 292 Seiten : Illustrationen
ISBN 978-1-62634-751-9 Festeinband : EUR 27,55

Zugangsnummer: 00009637 - Barcode: 2-9394144-8-00018581-3
Allgemeine Betriebswirtschaftslehre - Buch