French, Nigel
Developing a Style Guide
LEO-SUED Medien

A style guide helps clarify a company's voice, look, and identity. It also ensures that the brand is memorable and consistent over time. In this course, designer Nigel French explains how to develop a style guide to build and maintain a strong brand identity. Learn about the purpose, format, and audience for a style guide, and decide which elements to include. Nigel shows how to build guidelines that make it easy for clients and colleagues to maintain logo integrity, a unified voice, and consistent use of typography, color, and imagery.


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Weiterführende Informationen

Personen: French, Nigel

French, Nigel:
Developing a Style Guide : LinkedIn, 2019. - 00:21:55.00

Zugangsnummer: EM-1505237839
Signatur: eLearning - LEO-SUED Medien