In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
Weiterführende Informationen
Personen: Johnson, Mark W.
QP 320 J66-01
Johnson, Mark W.:
Reinvent your business model : how to seize the white space for transformative growth / von Mark W. Johnson. - Boston, Massachusetts : Harvard Business Review Press, 2018. - xiii, 220 Seiten : Illustrationen. - Includes bibliographical references and index
ISBN 978-1-63369-646-4 hardcover : alk. paper
Allgemeine Betriebswirtschaftslehre - Buch