1.1 Introduction to business management ;
1.2 Types of organizations ;
1.3 Organizational objectives ;
1.4 Stakeholders ;
1.5 External environment ;
1.6 Growth and evolution ;
1.7 Organizational planning tools (HL only) ;
2.1 Functions and evolution of human resource management ;
2.2 Organizational structure ;
2.3 Leadership and management ;
2.4 Motivation ;
2.5 Organizational (corporate) culture (HL only) ;
2.6 Industry/employee relations (HL only) ;
3.1 Sources of finance ;
3.2 Costs and revenues ;
3.3 Break-even analysis ;
3.4 Final accounts (HL included) ;
3.5 Profitability and liquidity ratio analysis ;
3.6 Efficiency ration analysis (HL only) ;
3.7 Cash flow ;
3.8 Investment appraisal (HL included) ;
3.9 Budgets (HL only) ;
4.1' The role of marketing ;
4.2 Marketing planning ;
4.3 Sales forecasting (HL only) ;
4.4 Market research ;
4.5 The four Ps ;
4.6 The extended marketing mix of seven Ps (HL only) ;
4.7 International marketing (HL only) ;
4.8 E-commerce ;
5.1 The role of operations management ;
5.2 Production methods ;
5.3 Lean production and quality management (HL only) ;
5.4 Location ;
5.5 Production planning (HL only) ;
5.6 Research and development (HL only) ;
5.7 Crisis management and contingency planning (HL only) ;
6. Internal assessment ;
7. Extended essay ;
8. External assessment

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Personen: Lominé, Loykie Muchena, Martin Pierce, Robert A.

Standort: BSP

Schlagwörter: Führung Management Betriebswirtschaftslehre Marketing Organisation Logistik Personalmanagement BWL Kostenanalyse