Trott, Paul
Innovation management and new product development
Buch

"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--

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Weiterführende Informationen


Personen: Trott, Paul

Standort: BSP

Schlagwörter: Innovationsmanagement Produktentwicklung Technological innovations / Management Industrial management Product management

QP 210 T858-01 (7)

Trott, Paul ¬[Verfasser]:
Innovation management and new product development / Paul Trott, Portsmouth Business School. - Seventh Edition. - Harlow, England ; London ; New York ; Munich : Pearson, 2021. - xxi, 546 Seiten : graphische Darstellungen. - Includes bibliographical references and index
ISBN 978-1-292-25152-3 kartoniert : EUR 59,95

Zugangsnummer: 00066027 - Barcode: 2-9394144-8-00017158-8
Allgemeine Betriebswirtschaftslehre - Buch