Shapiro, Dina
Brand and Marketing Integration
LEO-SUED Medien

When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches-advertising, social media, and event marketing, for example-are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.


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Weiterführende Informationen

Personen: Shapiro, Dina

Shapiro, Dina:
Brand and Marketing Integration : LinkedIn, 2017. - 01:04:09.00

Zugangsnummer: EM-1505354985
LEO-SUED Medien