Consumer behavior
buying, having, and being
Personen: Solomon, Michael R.
Standort: 00
QW300-S689(7)
Solomon, Michael R. ¬[Verfasser]:
Consumer behavior : buying, having, and being / Michael R. Solomon. - 7. edition. - Upper Saddle River, NJ : Pearson Prentice Hall, 2007. - XVIII, 654 Seiten : Ill., graph. Darst. ; 29 cm. - Includes bibliographical references and indexes
ISBN 978-0-13-218694-0 Festeinband
QW300 - Buch